It’s no secret that APL Shoes (Athletic Propulsion Labs) is widely regarded as the best athletic brand available to both sexes. Celebrities and athletes, including influential figures like the Kardashians, flocked to buy their shoes because of their cutting-edge designs and cutting-edge comfort and performance technology.
This APL shoe review uncovered the groundbreaking Load N’ Launch technology in APL’s Concept 1 design, which led to the shoe is the first of its kind to be banned by the NBA for providing an unfair competitive advantage. Their LOAD ‘N LAUNCH and Propelium technologies have been combined to make one of the most advanced and advanced athletic shoes available today.
The likes of Business Insider, Forbes, and the Los Angeles Business Journal have all featured articles about Athletic Propulsion Labs. To help you decide if the shoes are worth the hype, we’ll be taking a look at the history of the company, the styles that have sold the best, how customers have rated them, and more in this APL shoe review.
Introduction to APL Shoes
The uniqueness of APL’s high-performance, high-fashion athletic footwear is as intriguing as the company’s name. There’s a reason why everyone is talking about this new company. It was founded by 22-year-old identical twins Adam and Ryan Goldston, whose goal was to make the best athletic shoes in the world.
Shoe company APL claims to create styles that combine high fashion with practicality for optimal performance. The Los Angeles-based company, which was founded in 2009, has been providing consumers with beautiful shoes since its inception. Over three hundred of the best stores in the world now stock APL shoes.
The Goldston brothers are still very involved in Los Angeles’s community, helping out with causes that are important to them and align with their mission. These causes include women’s health (through APL breast cancer shoes), children in need, scholarship programmes, and ending homelessness in the city.
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Pros and Cons
To kick off this unbiased evaluation of Athletic Propulsion Labs’ offerings for the streets, basketball courts, and well-stocked shoe closets, here is a quick summary of the company and its products:
Pros:
- Athletic shoes for both sexes in a wide range of styles.
- Fashionable and up-to-date layouts.
- Unparalleled softness and bolstering.
- Innovative and cutting-edge performance options, such as the Load N’ Launch and Propelium technologies have been granted patents.
- Conveniently available at more than 300 brick-and-mortar locations, as well as online at the APL store.
- Involved in efforts to better the lives of women, kids, the educated, and the homeless in the local community.
Cons:
- Quite pricey in comparison to other premium athletic footwear.
APL Women’s Shoes
Women’s shoes from APL have the perfect blend of style and performance thanks to their in-house developed technology. The company produces both high-fashion running and training shoes and casual slip-on for downtime.
Read these reviews of APL running shoes to learn more about the top-selling styles among women:
1) Women’s TechLoom Bliss
The APL TechLoom Bliss is a running shoe that combines high fashion with high performance. The Techloom Bliss running shoe, in development for over two years, is their lightest shoe to date at just 6.8 ounces. It features a beautiful slip-on design and a custom-milled satin elastic strap with a raised embossed APL logo for easy on and off, as well as for maximum comfort and a snug fit.
The Bliss uses APL’s patented Propelium® technology, which is made to maximise energy generation and provide superior comfort while maintaining midsole structural integrity longer than conventional EVA. A durable rubber outsole and a forefoot crash pad are combined with their proprietary lightweight Propelium® midsole to create the world’s lightest APL running shoe. There was a decline of 8 millimetres. Wt. 6.8 oz.
2) Women’s Streamline Creme / Burgundy / White
With the Streamline, APL has created a shoe that is as minimalist and as optimised for running as it gets. A streamline is a shape that minimises wind resistance, increasing velocity and manoeuvrability. The insole, midsole, and outsole were all redesigned with APL FutureFoam to enhance the wearer’s comfort, cushioning, and speed.
In excess of twenty-four months of research and development went into the creation of APL FutureFoam, the material used in the midsoles of APL FutureFoam running shoes, which provides exceptional compression, rebound, and energy return. The wind-carved channels in the midsole allow each stride to cut effortlessly through the air. In order to promote forward motion and quick gait, a slanted shank plate is sandwiched between the two halves of the midsole. A two-piece rubber outsole is both durable and lightweight, and it provides exceptional grip.
Their newest upper innovation, APL AeroLux, makes the APL Streamline as comfortable as it is effective. By combining a lightweight, breathable, and durable woven material with thin layers of support and vector flow lines, APL AeroLux is able to significantly cut down on wind resistance. The Streamline upper has been strengthened in key areas to provide support and improve airflow. There is a built-in lacing system so you can get the perfect fit. Inside, the padded 3D-molded heel and microfiber-trimmed collar or tongue keep your feet from rubbing.
This performance runner has the instant cosiness of a recovery shoe thanks to the APL Soufflé sock liner. When using the APL Streamline, efficiency is key. Let’s take an 8.0 in the millimetre drop. 7.3oz.
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APL Men’s Shoes
Every step you take in your APL men’s shoes, whether you’re hitting the streets, the gym, or the local watering hole, is supported by APL’s proprietary technology, ensuring your best possible performance.
This evaluation of APL footwear uncovered a wide selection of runners and trainers, a legendary basketball shoe, and some incredibly plush options in TechLoom, calf hair, and sweater slides. Men’s APL shoes that have proven to be the most popular:
1) Concept X Black / White / Green
After 10 years in the making, the APL Concept X completely alters the game of basketball. Over the course of a decade of study, planning, and development, they have developed an entirely new approach to leap. Through the use of innovative manufacturing processes, proprietary compounds, and state-of-the-art materials, they have demonstrated the scope of what is possible in high-performance footwear.
Concept X presents a new iteration of the NBA-banned spring-based technology with the Load ‘N Launch Carbon 10. APL uses a carbon fibre plate that is the length of the body to transmit energy with each movement. A larger mechanism with 10 larger coil springs can be found beneath the carbon plate. In this way, the energy return and ascent are both maximised. The APL FutureFoam midsole is light and responsive, allowing for a gentle landing. The Load ‘N Launch Carbon 10 tool is visible through the high-traction transparent rubber compound on the outsole. The outsole’s heel was removed to reveal carbon fibre in an effort to reduce weight.
New innovations are showcased on the Concept X Upper. An APL Exolock can be used with a TechLoom bootie of any length. Embroidery, thread, and cord are all used in the creation of APL Exolock’s featherweight, durable parts. Support, lockdown, and ventilation can all be adjusted to suit individual needs with APL Exolock. Fabric scraps are kept to a minimum thanks to the knit and embroidered upper. Reduce by 10 mm. 17.28-oz.
2) APL SuperFuture Cement / Gunmetal / White
The APL Concept X, which has been in development for a decade, completely alters the game of basketball. After ten years of study, development, and testing, they have something new for your jump trip. Again, they’ve rethought what’s possible in terms of high-performance footwear by employing state-of-the-art manufacturing methods, novel compounds, and futuristic materials.
NBA-banned technology has been updated with Load ‘N Launch Carbon 10, which uses springs instead of magnets. At each stage, APL employed a full-length carbon fibre plate for the first time. A system of 10 large coil springs is located under the carbon plate in the forefoot. The sum of its parts is greater than the sum of its parts, providing maximum elevation and energy return. The APL FutureFoam midsole is a lighter, more responsive foam that cushions your footfall. The Load ‘N Launch Carbon 10 device can be seen through the high-traction clear rubber outsole. The carbon fibre plate is visible through a cutout in the heel of the outsole.
Emerging innovations make their debut on the Concept X Upper. Overlays of APL’s TechLoom material create a waterproof, windproof, and windproof bootie. Lightweight, sturdy components are achieved through the use of embroidery, thread, and cord by APL Exolock. Customization options mean that APL Exolock can be adjusted to meet a wide range of needs for stability, tightness, and airflow. To cut down on costs, most of the upper is knit or embroidered. There was a drop of 5 mm. 17 oz.
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When shipping with APL, what is the company’s policy?
The United States and Canada are APL’s primary shipping regions, but the company’s international partners allow it to reach every corner of the globe. Some highlights of APL’s shipping policy are as follows:
- For all US orders over $45, shipping is on the house.
- Orders placed Monday through Thursday within the United States are typically shipped the following business day, while orders placed on Friday after 11 am PT are shipped the following Monday.
- Each item’s international shipping and handling cost is calculated based on its weight and the delivery country.
- FedEx shipping times for all orders range from 7-14 business days.
- Order tracking numbers are emailed to customers as soon as possible after shipment.
To Sum Up!
If you’re looking to mix up your sneaker rotation or find a new pair of comfortable gym shoes, look no further than APL. My pair, which is white, has survived over two years of daily wear remarkably well.
If you can get past their Instagram popularity and street cred, you’ll find that these shoes are extremely comfortable and reasonably priced.